Branding is not a quick fix. It is a nurturing process that enhances reputation, credibility, and most importantly, ‘top of mind awareness’ for consumers. For years, the cinema screen was the domain of national PSA’s, car and cell phone brands. The advent of digital technology however, has revealed affordable and targeted branding opportunities for businesses of all sizes to enhance their brand to local, captive audiences.
Your average consumer is inundated with as many as 5000 ads each day, so it’s easy to extrapolate that as attention spans wane, your customers are becoming more immune to advertising. The challenge in all marketing is to find creative ways to break through the excessive clutter and effectively engage them.
Cinema is the ‘100% medium’, because unlike any other advertising vehicle, 100% of the audience is exposed to, and impacted by, your message. Leveraged by significant movie industry promotion, the captive audience is primed to be entertained. No flipping channels, no distractions. Just a larger-than-life screen. As a marketing advantage, this cannot be overstated, and also the chief reason why recall rates for cinema campaigns are up to 8 times higher than other forms of media.
Of course, logic dictates more people are in their seats 5 minutes before showtime than 20+ minutes. To address this, the AdFilms TAKE5 caps the total number of on-screen ads at four, ensuring that maximum number of eyeballs see your message. This is a far cry from some megaplexes that post your ad 20+ minutes preceding the movie, impacting only a few earlybirds. The TAKE5 ensures premium placement and enhanced recall.
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