THE AUDIENCE

nabe[ neyb ] noun Usually nabes. Slang.

a neighbourhood movie theatre.

The TAKE5 is featured at the NABES adgregate, a growing AdFilms network currently encompassing 45 screens in 4 Provinces and Territories, reaching more than 60,000 moviegoers over the course of one month. These theatres largely cater to the same first run Hollywood blockbuster (13 to 49 year-old) demographic as (sub)urban megaplexes, but are primarily located in underserved, secondary Canadian markets, where most are the 'only game in town’. This ensures better reach & frequency of exposure to a local and loyal audience of regulars.


ozon·​er | \ -nə(r) \ noun Usually ozoners. Slang

a drive-in theatre.

Additionally, the Ozoner Adgregate brings together Canada’s only network of 22 drive-in screens, reaching more than 130,000 drive-in fanatics over the course of 4 weeks during June, July or August. Drive-Ins cater to an elusive demographic, that skews a little older (30+) than Nabes audiences. They have also become a haven for boomers and young families, who appreciate a grand event in a convenient and familiar atmosphere.

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